Lead Ingestion
Lead ingestion is the technical process of receiving leads from external sources (vendors, marketplaces, webform submissions) and routing them into the MCA shop's CRM, dialer, and assignment infrastructure — the operational pipeline making real-time-leads possible.
Why This Matters
Lead ingestion infrastructure determines how quickly purchased or generated leads reach reps. Modern setups use webhook receivers for real-time vendor pushes, API endpoints for marketplace integrations, FTP/SFTP for batch file deliveries, and email-parser services for legacy email-delivered leads. Ingested leads pass through deduplication checks, validation rules (TCPA scrub, phone validation, EIN check), enrichment overlay (firmographic append), assignment logic (round-robin, performance-weighted, geographic), and CRM/dialer routing. End-to-end latency for top operations runs under 60 seconds from vendor submission to dialer-ready record.
Frequently Asked Questions
Frequently Asked Questions
What ingestion latency matters for MCA lead conversion?
Sub-5-minute total latency from form submission to first dial attempt produces the strongest conversion. Sub-60-second ingestion latency is achievable with modern webhook infrastructure. Email-parser-based ingestion (legacy) typically runs 5-30 minute latency, sacrificing conversion premium.
What tools handle MCA lead ingestion?
Native CRM webhooks (HubSpot, Salesforce, Pipedrive). Specialty platforms (Zapier, Make, custom Node.js). Dialer-integrated ingestion (Five9, Genesys, RingCentral). Custom-built ingestion infrastructure for high-volume operations (typically Express or FastAPI servers).