Real-Time Leads
Real-time MCA leads are merchant records delivered to the buyer's CRM or dialer within minutes (often seconds) of generation — typically via API push from form-fill events, UCC filings, or aggregator marketplaces — enabling the speed-to-lead conversion premium.
Why This Matters
Real-time delivery transformed MCA lead economics. The shift from batch (daily file) to real-time API delivery gave first-callers a 3–5x conversion edge, because merchants are far more likely to engage with a call within minutes of submitting a form. Real-time integration typically uses webhooks (vendor-pushed) or polling APIs (buyer-pulled). The infrastructure investment is meaningful — vendor API integration, dialer auto-loading, lead routing rules — but the conversion lift typically pays for it within weeks.
Frequently Asked Questions
Frequently Asked Questions
What's the speed-to-lead advantage of real-time delivery?
Calling within 5 minutes of lead generation produces 3–5x conversion versus calling within 1 hour, and 8–10x versus calling the next day. Real-time delivery is the technical prerequisite for capturing this advantage.
Does real-time delivery cost more than batch?
Yes — typically 30–80% premium over equivalent batch data. The conversion lift more than offsets the cost difference for shops with the dialer infrastructure to act on real-time leads instantly.