Speed-to-Lead
Speed-to-lead is the elapsed time between when an MCA lead is created (form fill, UCC filing, transfer) and when your team makes first contact — universally the single highest predictor of conversion in inbound and shared-lead workflows.
Why This Matters
Industry research shows the conversion curve is brutally steep. Lead-to-call within 5 minutes converts 3-5x better than 30-minute response. Within 1 hour vs 24 hours: 7x advantage. Beyond 24 hours, conversion decays toward cold-lead baseline. Speed-to-lead infrastructure includes: instant lead delivery webhooks, auto-routing to available reps, dialer pop-ups with urgent prioritization, and 24/7 coverage for leads that arrive outside business hours. The investment in sub-5-minute response capability typically returns 30-100% in funded-deal lift.
Frequently Asked Questions
Frequently Asked Questions
What's the target speed-to-lead for MCA?
Under 5 minutes for shared leads where you compete with other funders. Under 60 seconds for live transfers (it's already a live call). Under 30 minutes for exclusive aged leads where competitive urgency is lower.
How do I improve speed-to-lead?
Webhook lead delivery into your dialer (no email-based delivery), automated round-robin routing to available reps, mobile rep notifications for off-hours leads, and a measurement dashboard tracking lead-to-call time per rep with daily standups on the metric.