Intent Data
Intent data is behavioral signal data showing that a business is actively researching, applying for, or expressing demand for funding — including loan inquiries, MCA applications, financing-related search activity, and content engagement across the funding ecosystem.
Why This Matters
Intent data is the difference between a list of businesses and a list of in-market buyers. For MCA specifically, intent signals include: completed funding application on any aggregator, recent UCC-1 filing (signals just-funded, often pre-renewal), bank statement upload to any underwriting platform, content engagement on capital-related sites (Bombora, G2, etc.), and search behavior on funding-related keywords. Vendors aggregate these signals and sell intent-tagged lead inventory at premium prices. Intent leads convert 3-10x higher than non-intent baseline data.
Frequently Asked Questions
Frequently Asked Questions
What's the strongest intent signal for MCA?
A completed funding application within the past 7 days is the highest-converting signal — the merchant has self-identified as actively seeking capital. Second-strongest: a UCC filing within 30 days indicating recent funding, suggesting renewal or stacking opportunity.
Where do I buy intent data for MCA?
Aggregators (LendingTree, Lendio) sell their application leads with intent tagging. UCC trigger lead vendors package recent filings. Larger B2B intent platforms (Bombora, 6sense) cover topic-level intent across the funding category. Stack signals from multiple sources for compound effect.