Buyer Intent
Buyer intent is the demonstrated interest level of a prospect in making a purchase decision — measured through behaviors like content consumption, application submission, comparison shopping, and direct sales engagement signals that indicate funding-readiness.
Why This Matters
Buyer intent is a continuum, not a binary. Top of funnel: searched a finance keyword once. Middle of funnel: read three articles on cash advance pricing, downloaded a calculator. Bottom of funnel: filled out an application on three aggregator sites in 24 hours. Intent measurement systems track these progressions and trigger sales outreach at thresholds. For MCA, the bottom-of-funnel signals (multi-aggregator applications, recent UCC, bank statement uploads) are the highest-converting and command the highest data prices.
Frequently Asked Questions
Frequently Asked Questions
How is buyer intent measured?
Composite scoring across observed behaviors: page visits on funding content, time-on-site, form fills, downloads, multi-vendor inquiry frequency, and recency of activity. Intent platforms aggregate signals across publisher networks to score companies' demand curves at the firmographic level.
What's the difference between intent data and intent signals?
Intent data is the structured dataset (companies + topic interest scores). Intent signals are individual behavioral events (one form fill, one search query). Data aggregates signals into actionable rankings; signals are the raw observations fed into the data system.