Application Leads
Application leads are merchant records generated when a business owner submits a completed funding application — including business and owner details, revenue, time in business, and consent to be contacted — making them the most qualified self-identified prospects in the MCA market.
Why This Matters
Application leads carry a quality premium because the merchant has actively self-selected as funding-ready and submitted the data needed to underwrite. A typical MCA application includes business name, owner name and SSN, EIN, monthly revenue range, requested funding amount, time in business, and bank account verification consent. Application leads are routinely sold at $40-$80 per record exclusive, $15-$30 shared. The data depth allows funders to pre-screen before dialing, dramatically improving rep productivity over cold lead lists.
Frequently Asked Questions
Frequently Asked Questions
What data fields make an application lead complete?
Minimum: business legal name, owner name, owner cell, business address, monthly revenue, requested amount, time in business, EIN, and TCPA consent timestamp. Premium application leads also include 3-month bank statement uploads or Plaid bank connection data.
Are application leads always real applications?
Reputable vendors yes — but verify by sampling. Some lower-tier vendors fabricate or recycle data. Run a 5-10 record sample, dial, and confirm the merchant remembers submitting an application before scaling spend with any new vendor.