Lead Validation
Lead validation is the process of verifying that a delivered MCA lead is real, accurate, and meets contracted criteria — including phone number connectivity, business existence, owner identity, and stated revenue or industry data points.
Why This Matters
Lead validation runs continuously: incoming leads flow through automated checks (phone format validity, address verification, business name matching against state registries), then sample-validated through manual call campaigns. Quality vendors validate 100% of records pre-delivery; buyers validate samples post-delivery as audit. Validation catches data fraud, recycled leads sold as fresh, fabricated phone numbers, and outright fake records. Without validation, lead spend gets eaten by data quality issues that don't surface until the funded-deal math reveals the leak.
Frequently Asked Questions
Frequently Asked Questions
What automated validation checks should run on every MCA lead?
Phone number format and active-line verification, address USPS standardization, business name match against Secretary of State registries, EIN format check, email syntax and deliverability check, and duplicate detection against your existing database.
How do I sample-validate lead quality?
Pull a random 5-10% sample of new leads, call each, and document: did the phone connect, is it the named contact, does the business exist, do stated revenue/industry/details match. Validate weekly across all active vendors and reject any vendor with sub-80% sample-validation pass rate.