90-Day Aged Leads
90-day aged leads are merchant records 76–120 days old — a deeply discounted tier where conversion rates drop to 5–15% of fresh equivalents but cost-per-record approaches commodity pricing of $0.10–$0.50.
Why This Matters
90-day aged inventory is bulk-data territory. Pricing is so low that even 1–2% conversion can produce positive economics, but the dialer burnout cost rises as a higher proportion of records are dead, disconnected, or unresponsive. Best uses: dialer-time fillers for new SDRs, list-warming for SMS-based re-engagement campaigns, and seed data for predictive scoring models that learn merchant patterns. Avoid 90-day data as your only lead source — burnout rates erode rep morale.
Frequently Asked Questions
Frequently Asked Questions
What's the realistic ROI on 90-day aged data?
At $0.30 per record and 1.5% conversion to funded with $3,000 commission, ROI is roughly $45 per record — but only with strong dialer infrastructure that minimizes time-per-attempt. Manual dialing on 90-day data destroys economics.
Should I scrub 90-day data before dialing?
Always. Run TCPA scrubs (Litigator List, DNC.com), phone validation (HLR or carrier-lookup), and EIN validation. A 30% pre-dial removal rate is typical and prevents burning rep time on dead records.