60-Day Aged Leads
60-day aged leads are merchant records 46–75 days old — a mid-aged tier priced significantly below fresh data but still within the conversion window for merchants whose original funding need wasn't satisfied.
Why This Matters
60-day aged data sits between premium 30-day data and bulk 90-day inventory. Conversion rates typically run 15–30% of fresh-lead equivalents at 3–7% of fresh price. The merchant population at 60 days is bifurcated: roughly half secured funding and aren't in market, the other half are still seeking but disengaged from active outreach. Top shops working 60-day data lead with capital-availability messaging rather than need-discovery, because merchants in this window often have decision fatigue from the original shopping cycle.
Frequently Asked Questions
Frequently Asked Questions
Are 60-day leads still TCPA-fresh?
TCPA consent does not expire automatically with lead age — it expires when the merchant revokes it or when the original consent context ends. Confirm consent provenance with the vendor and document refresh dates.
How many dial attempts work best on 60-day aged?
4–6 attempts across 10–14 days, mixing call, SMS, and one email. Beyond 6 attempts, you're burning the record without incremental conversion — better to retire it to a long-term nurture list than continue dialing.