Quick answerWisconsin owner data filterable by industry, metro & revenue. Mobile phones, email, funding history. Built for WI territory teams. Coverage spans every major metro plus suburban and exurban counties, with owner mobile phones, email, revenue band, and funding-application signal on the majority of records. Filter by industry, metro, county, or ZIP at order time. Free sample on request.
Owner Leads Direct Wisconsin records are sourced through our partner MCA funding network, B2B data partnerships, and merchant-services feeds. The majority of Wisconsin contacts carry funding-application signal — meaning the WI merchant has at some point evaluated working capital, equipment financing, or alternative business credit. That signal is what separates Owner Leads Direct Wisconsin pulls from generic UCC scrapes or recycled WI business directories.
| Metric | WI figure | Source |
|---|---|---|
| Total small + nonemployer businesses | 880K | SBA Office of Advocacy, 2023 |
| Private-sector employer establishments | 150K | US Census CBP, 2022 |
| SBA 7(a) loan approvals FY2023 | 1K | SBA FY2023 public loan data |
| MCA broker activity tier | Medium — active regional funders | Owner Leads Direct network, 2026 |
| Commercial-financing disclosure law | None (as of 2026) | WI state legislative tracker |
| Top industries by SMB establishment count | Manufacturing, Construction, Trucking, Restaurants | US Census CBP, 2022 |
Wisconsin has no enacted commercial-financing disclosure law as of 2026. Standard federal CFPB guidance and general WI consumer-protection statutes still apply to all commercial outreach.
Every record ships with: owner first and last name, business legal name, primary phone (mobile-identified where the source data supports it), business email for the majority of records, business address with ZIP, year founded, and revenue band (under $100K, $100K–$500K, $500K–$1M, $1M–$5M, $5M–$10M, $10M+). The subset of records sourced through our MCA partner network also includes a funding-application flag, last-application timestamp where available, and — for Enterprise customers — bank-statement summary and EIN.
Wisconsin combines Milwaukee's manufacturing and brewing legacy with Madison's professional-services and education economy, plus the Fox Valley's paper/packaging manufacturing base.
The Wisconsin dataset spans 50+ industries — construction, restaurants, retail, trucking, HVAC, medical practices, real estate, professional services, and 40+ more. Industry breakouts available at quote time for any Wisconsin pull.
Typical buyers: MCA shops and funding brokers prospecting working-capital deals, equipment financiers underwriting trucks/machinery/restaurant equipment, commercial lenders building term-loan pipelines, B2B SaaS reps selling vertical software (POS, scheduling, CRM, inventory), commercial insurance agencies writing P&C/workers'-comp lines, payment processors and ISO/MSP teams selling merchant accounts, and ROBS/SBA brokers building owner-direct outreach.
Current recurring catalog: Starter — Aged Data at $300 per month or $765 every three months; Growth — Fresh Data at $375 per month or $956 every three months; Professional — Mixed Data at $999 per month or $2,547 every three months; Enterprise — All Data Types at $1,799 per month or $4,590 every three months. These are distinct MCA data plans, not a general owner-data subscription rate card. Custom owner-data subscriptions require a written quote.
Business closure detection: records are flagged as potentially inactive when any of the following signals fire: (1) the phone number is reassigned to a new subscriber (detected via carrier churn API); (2) the business address appears on a USPS Change-of-Address or NCOA update; (3) the business name appears on a state-level dissolution filing (sourced from state SOS APIs where available); (4) the email bounces hard on an attempted validation run. Flagged records move to the aged-inactive tier and are excluded from fresh-record pulls unless explicitly requested. This keeps the active database clean without discarding potentially salvageable contacts outright.
New York CFDL (Commercial Finance Disclosure Law): as of 2023, NY requires funders and brokers originating commercial financing into New York to provide standardized disclosures including: estimated APR, finance charge, total payment amount, and prepayment terms. NMLS registration may be required for brokers facilitating NY commercial financing. The NY Department of Financial Services (NYDFS) has enforcement authority. If you use Owner Leads Direct data to prospect NY businesses for commercial financing, ensure your team has a CFDL disclosure template ready before first contact.
Salesforce Lead-object import: the standard Salesforce-ready CSV maps to the Lead object with the following field assignments: LastName/FirstName → owner name, Company → business_name, Phone → primary_phone, MobilePhone → secondary_phone (if mobile_confirmed), Email → email, Street/City/State/PostalCode/Country → address components, Industry → NAICS industry label, AnnualRevenue → revenue_band midpoint. A custom field "MCA_Application_Flag__c" is included in the column set — you'll need to create this custom field on your Salesforce Lead object before import, or remove the column before uploading.
Wisconsin records ship with owner name, business name, phone (mobile-identified where possible), email for most records, revenue band, and funding-application flag for the subset sourced through our MCA partner network.
Wisconsin coverage centers on the major metros and extends to suburban and exurban WI counties. Wisconsin combines Milwaukee's manufacturing and brewing legacy with Madison's professional-services and education economy, plus the Fox Valley's paper/packaging manufacturing base.
Wisconsin pulls go to MCA shops, equipment financiers, B2B reps, insurance agencies, and merchant-services resellers running WI territory. Many teams pull state-wide and filter to specific industries downstream.
Some states have commercial-financing disclosure laws (CA, NY, NJ, GA, KS, MO, VA among others). Your compliance team should confirm current Wisconsin obligations before outbound. We provide DNC-scrubbed files on request — call-side compliance remains your responsibility.