Quick answerReach the actual owner of any Novi-area business. Mobile phones, email & funding signal sourced through MCA partner and B2B data networks. Pulls ship same-day as CSV with owner mobile phones, business email, revenue band, NAICS, and funding-application signal on the majority of records. Filter by ZIP, county, industry, or revenue tier at order time. Free sample on request.
Owner Leads Direct delivers Novi, Michigan business owner contact data across 50+ industries — direct mobile phones, business email, owner name, revenue band, and funding-application signal on the majority of Novi records. The Novi dataset is the working file for MCA shops, equipment financiers, commercial lenders, B2B sales teams, and merchant-services resellers who need to talk to the actual owner of a Novi-area business, not the receptionist or the answering service. Filter by industry, ZIP, revenue band, or funding signal at order time.
Every pull includes NAICS 6-digit and SIC 4-digit industry classification plus an employee-count band (1–4, 5–9, 10–19, 20–49, 50–99, 100+), enabling you to cut strictly to owner-operated businesses (fewer than 10 employees) where the founder is still on the floor and likely funding decisions themselves. Year-founded adds the ability to target newly-formed businesses (high working-capital need) or mature operators (lower risk, higher ticket).
| Field | Coverage on Novi pull |
|---|---|
| Owner first + last name | 100% |
| Business name + DBA | 100% |
| Direct phone (mobile-identified) | 100% phone, 60–75% mobile-confirmed |
| Business email | ~80% |
| Revenue band | ~85% |
| Funding-application signal | ~40% (MCA partner subset) |
| EIN / bank statements | Enterprise tier — varies |
Novi coverage spans 50+ industries including construction, restaurants, retail, trucking, HVAC, medical practices, real estate, roofing, auto repair, cleaning services, landscaping, e-commerce, manufacturing, dental, and professional services. Filter by industry at quote time — most Novi buyers slice by 1–3 verticals to focus their dialer scripts.
White-label data agencies and ISO resellers buy wholesale volume tiers to power outbound programs for their own funder clients — MCA shops, equipment financiers, or commercial lenders who don't want to manage a data vendor relationship. These buyers typically commit to 25K–100K records/month on recurring terms, use the API or bulk-CSV delivery format, and pass cost through to end clients at a markup. Owner Leads Direct offers ISO-tier pricing on bulk commits — contact us for a wholesale rate card.
The four one-time products are Aged Inquiry Data, Fresh Inquiry Data, Aged Submission Data and Full Fresh Submissions. Fresh inquiry data is approximately 0–30 days old; aged inquiries are approximately 31–180 days old. Full Fresh Submissions include previous-three-month bank-statement summaries, not promised original statement PDFs.
Sourcing methodology: records flow into Owner Leads Direct through three primary channels — (1) our partner MCA funding network, which surfaces operators who have actively applied for working capital or alternative business financing; (2) B2B data partnerships with merchant-services providers, payment processors, and SMB-focused data vendors; (3) public business-registration data enriched with phone-append and email-append cycles. Records are deduplicated, normalized to a unified field schema, and tagged by source-tier so customers can filter for record richness.
Commercial-financing disclosure laws apply in CA (SB 1235), NY (Commercial Finance Disclosure Law), NJ (Commercial Financing Disclosure Act), VA (Commercial Financing Disclosure), GA, KS, MO, FL, and several others as of 2026. If you fund or broker commercial financing into these states, your team should confirm current disclosure obligations before outbound. AI-agent and synthesized-voice disclosure is regulated under CA SB 1001, Cal. Bus. & Prof. § 17941, Utah AI Policy Act, Colorado AI Act, and Texas TRAIGA — see our /compliance page for state-by-state breakdown.
Field mapping customization: if your CRM or dialer uses non-standard column names, request a custom field-mapping template at order time and we'll deliver your CSV with your column headers pre-applied. Common custom mappings include: renaming "owner_first_name" to "First Name" for Salesforce Lead upload, splitting the address into separate street/city/state/zip columns for dialers that import address components separately, and mapping revenue_band to a custom "Company Revenue" picklist. Custom mapping templates are stored on your account for all future orders.
Novi buyers include MCA brokers and funding shops, commercial lenders, equipment financiers, B2B sales teams selling into SMB, insurance agencies, merchant services providers, and data resellers. The dataset is built for any team that needs to reach the actual owner of a Novi-area business.
Yes — Novi pulls can be expanded to include adjacent metros and Michigan suburbs at order time. Teams running MI territory often combine Novi with neighboring metros for full-state coverage.
Novi coverage spans 50+ verticals including construction, restaurants, retail, trucking, HVAC, medical practices, real estate, roofing, auto repair, cleaning services, landscaping, e-commerce, and more. Industry breakouts available at quote time for any Novi pull.
Novi records include owner name, business name, primary phone, and — for most records — email, revenue band, year founded, and EIN where available. The Novi dataset spans 50+ industries from construction and trucking to restaurants, retail, and professional services. Filter by industry, revenue, or ZIP at order time.