Firmographic Data
Firmographic data describes business-level attributes of a merchant — industry code, employee count, annual revenue, years in business, ownership structure, geographic location — used to filter and segment MCA lead lists for fit with funder underwriting criteria.
Why This Matters
Firmographic filtering is the foundation of MCA lead quality. Funders maintain underwriting profiles defining acceptable firmographic ranges (revenue $20K+/month, time-in-business 6+ months, US-based, non-restricted industry). Lead vendors apply these filters to raw business databases to produce funder-fit lead inventory. Premium firmographic data includes verified revenue ranges (cross-checked against multiple sources), accurate employee counts, and current industry classifications updated quarterly. Stale firmographic data is the leading cause of dialer waste — 20–40% of records that appear qualifying on file no longer meet criteria when contacted.
Frequently Asked Questions
Frequently Asked Questions
What firmographic fields matter most for MCA?
Monthly revenue (the gating filter), time-in-business (6-month minimum standard), industry code (SIC/NAICS for risk segmentation), employee count (correlates with revenue), and geographic location (state-level licensing implications). EIN verification confirms business existence.
Where does firmographic data come from?
State Secretary of State filings, IRS EIN database, business credit bureaus (D&B, Experian Business, Equifax), commercial data aggregators (InfoUSA, Data Axle, ZoomInfo), and processor data partnerships. Quality varies enormously by source freshness.