Call Disposition
A call disposition is the standardized status code a sales rep applies to every call attempt — including outcomes like Connected, Voicemail, No Answer, Wrong Number, Not Interested, and Funded — feeding the data layer for reporting, follow-up sequencing, and lead-source quality scoring.
Why This Matters
Disposition data is the operational backbone of any sales analytics program. Without consistent disposition tagging, you can't measure rep performance, lead-source quality, or conversion funnels. A typical MCA disposition schema has 15-25 codes covering positive outcomes (Funded, Approved, Application Started), pipeline statuses (Callback, Send Stips, Pending Decision), and negative outcomes (Not Interested, DNC, Wrong Number, Out of Business). Train reps on disposition discipline relentlessly — every call gets a disposition, no exceptions, or your data layer corrupts.
Frequently Asked Questions
Frequently Asked Questions
How many call dispositions should I have?
15-25 codes is the practical sweet spot. Fewer than 10 doesn't differentiate enough for analytics. More than 30 creates rep confusion and misclassification. Group dispositions into outcome families (positive/neutral/negative) for cleaner reporting.
What dispositions are most predictive of funded deals?
Application Started, Stips Sent, Awaiting Bank Verification, and Decision Pending are the leading-indicator dispositions. Track conversion rate from each pipeline disposition to funded — the higher-converting dispositions deserve faster follow-up cadence.