TCPA Consent
TCPA consent is the prior express written authorization required under the Telephone Consumer Protection Act for autodialed marketing calls and texts to mobile phones — a critical compliance obligation for B2B outbound calling to cellphone numbers.
Why This Matters
TCPA exposure is a significant litigation risk in B2B outbound. The Act requires prior express written consent before autodialed or pre-recorded marketing calls and SMS to cellphones. Violations carry $500-$1,500 per call statutory damages, often aggregated into class actions. Mitigation strategies for B2B: maintain consent records on dialed leads, scrub against National DNC and state-level lists, limit autodialing to landlines or manual-mode-only for cellphones, and document business-relationship exemptions where applicable.
Frequently Asked Questions
Frequently Asked Questions
Does TCPA apply to B2B calls?
TCPA applies to all calls to cellphones regardless of business or personal use. Business-to-business calls to verified landlines have broader exemptions. The challenge: many small business contacts use personal cells as business numbers, and TCPA doesn't care about caller characterization of the line type.
How do I prove TCPA consent for B2B outreach?
Maintain timestamped consent records linking each lead to specific consent disclosure they accepted. Form fills should include explicit consent language and capture timestamp, IP address, and disclosure version. Without documented consent, defending TCPA litigation is dramatically harder.