Bombora Intent Data
Bombora is the largest third-party B2B intent data provider — aggregating research signals from cooperative network of 5,000+ B2B publishers — used widely in ABM, demand generation, and sales prioritization across the B2B SaaS market.
Why This Matters
Bombora intent network: 5,000+ B2B publisher cooperative provides tracking pixels detecting research behavior; behavior aggregated to account level using IP intelligence and registered user data; topics organized in taxonomy of 8,000+ B2B research topics; weekly Surge Reports identify accounts with elevated research on specific topics. Integrations available with major CRMs (Salesforce, HubSpot), MAPs (Marketo, Pardot), ABM platforms (6sense, Demandbase, Terminus), and sales intelligence tools (ZoomInfo, Apollo). Industry standard for third-party intent data despite competitive alternatives.
Frequently Asked Questions
Frequently Asked Questions
What's the cost of Bombora intent data?
Tier-based pricing depending on topic count, account universe size, and integration depth. Typical mid-market deployment: $30K-$80K annually. Enterprise deployment $100K-$300K+. Pricing is account-based plus topic-based.
How accurate is Bombora intent data?
Account-level identification accurate for accounts with sufficient publisher network exposure (typically larger and well-known companies). Smaller and newer accounts have lower identification accuracy. Topic-level signals reliable for trend identification.